Gustav Klimt The Tree of Life painting
Philip Craig Twilight Courtyard painting
international consultant for the Campaign for Tobacco-Free Kids. "And you make a ton of money." Does Advertising Work?Though some studies conclude that advertising can lead non-smokers to pick up the habit, whether or not advertising can convince non-smokers to begin smoking is a subject of great debate. One statistic from the National Health Interview Survey showed that in the wake of the Virginia Slims' "You've Come a Long Way, Baby" campaign that was launched in 1967, smoking initiation among female adolescents nearly doubled to 6.2 percent by 1972. Targeting Tobacco to Women"To say that advertising has no affect on consumption defies any common sense," argues Tobacco-Free Kids' Hammond. "Why does Philip Morris advertise their food products? To get current cookie users to switch from their current
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